Unique Ideas for Crowdfunding Campaigns
Crowdfunding is increasingly gaining in profile, thereby making the battles for pledges and pageviews increasingly competitive. This is especially on a portal site, which features thousands of live projects simultaneously. With all the competition, you need to ensure your project outstands the thousands of other great projects.
So, how do you guarantee that your crowdfunding campaign is optimized for success? Below, we have taken an in-depth look at some of the ideas, strategies, techniques and secrets, which have been utilized by successful crowdfunding campaigns previously. These unique ideas for crowdfunding campaigns will give you the ideal chance of meeting your objectives.
Prepare Your Face Off
Crowdfunding can help you in validating your ideas, even before you have fully realized them. However, if your crowdfunding campaign comes across as softheaded, then your target audience will not invest. Typically, people do not back drives, which are seemingly not going to work. Noticeably, you cannot use crowdfunding as a cutoff to avoid fleshing out your ideas properly.
Strategic Social Media
You really do not need a blanket-wide social media presence. However, the wide your reach is, the more advantageous it is to your crowdfunding campaign. Pick a variety of networks, which will best match your content and marketing strategies. Additionally, the social media platforms of your choice need to be the ones where your target audience is likely to be found. You need to customize your campaign’s promotion to suit each of the social media networks.
Produce a Great Video
The whole idea of your crowdfunding campaign is to give your potential supporters an all-encompassing view of your projects and goals. Video clips are very effective in giving visitors an in-depth idea of your project. A video offers an ideal way for your supporters to see you or your project in action, instead of making clicks through a series of still images. Noticeably, videos are very labor intensive. Thus, do not go for a video clip if you have insufficient resources, time and expertise. An amateur-looking video will not convince people to get involved, and at worst, it could end up damaging the credibility of your campaign.
Create a Resourceful Media Page
With no doubt, you have actually seen the press covering some of the popular crowdfunding projects. However, this may not happen for your campaign if you lack a robust website and some helpful press material, which journalists can download. Even if you call yourself a one-man show, you should not rely only on your Facebook page to cover everything. If the press cannot find reliable information about your project and some high-quality pictures to illustrate the features, they may opt to promote a different campaign instead.
Do Not Ask For Funds Immediately
Tell your inspiring story and share your enthusiasm for the project first, and people will naturally fall in love with your project. It is worth remembering that your supporters are offering their support, while still expecting something in return – they want to get returns on their investments, whether it is an emergency relief operation or a physical product, which swings into action. Furthermore, your supporters will pledge as much or as little as they liked.
Build Interest Beforehand
Even before the launching of your campaign, you can rally interest in your business or project. With a sturdy fanbase in place, your crowdfunding campaign will get off to an excellent debut. If you do not have a community to leverage beforehand, try and acquire the attention of a good number of influential figures who might have an interest in your project.
Keep It Personal
Introducing your team will let your supporters meet the minds behind your project regardless of either you are an already instituted firm or a rapidly growing startup. Consider the personality and humor in your crowdfunding campaign.